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Amanda Thrower: Founder
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Amanda Thrower is a writer, marketing executive, design expert, and TED fanatic. Always drawn to the remarkable stories of everyday people, Thrower pursued a path of journalism after earning a B.A. in English from Michigan State University.  

She began her career at Bloomberg in New York. A year and a half later, she moved to California to write and produce stories for NBC San Diego—at three in the morning. Stuck between the rigid confines of reporting news and her desire to paint the world more profoundly than 30-second sound bites offered, she transitioned into a marketing role where she applied her creativity to several ventures.  
Managing brand identity, press releases, and marketing, she has enjoyed transforming thought into form. Thrower is co-chair of The La Jolla Foundation, Inc. 
She is a triathlete and runner, and avidly believes that movement will keep us thriving. She earned an MFA in Fiction at Columbia University and is writing a historical fiction novel based on a female journalist in post-WWII China.

Mitch Thrower: Journalist 
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Mitch Thrower is the Founder and Chairman of Events.com, the leading provider of cloud-based applications for event and participant management that includes Activity Registration, Ticketing, Affinity Management, Content Management, Business Analytics, and Customer Outreach.


The Events.com global event portal publishes millions of events from thousands of venues worldwide accessible through mobile and social channels.
Events.com provides highly adaptable, accessible and reliable applications to manage, market and monetize an event or activity.

Thrower also serves as Chairman of The La Jolla Foundation, a 501c3 foundation whose primary initiative is Project Active, providing money, mentoring, encouragement and education to areas of world tension. Specifically – sending sports equipment to children in war zones.

Thrower was the Co-Founder of active.com (The Active Network, Inc.). He also launched ActiveEurope.com (Active Europe Network) as Co-Founder and CEO. Active went Public before selling to Vista for 1.05 billion. 

Thrower was the President and Chief Operating Officer of Triathlete Magazine, the world's largest triathlon magazine where he also served as Chairman. He has also served as the Chief Interactive Officer, Strategist & Senior Correspondent for the Competitor Group (CGI), the active lifestyle industry's leading media and event entertainment company.

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